Interlinking on Social Media

Social Media

So, my journey on Facebook Blueprint continues, and as I learn more about how social media works (from a business perspective, I mean we all know how to use Facebook, right?) I figure out that everything is interlinked.

As much as this can be a blessing, running an ad campaign across multiple media outlets (Facebook, Instagram, WhatsApp, Messenger, LinkedIn, Pinterest, etc) could be costly. But from one, you can manage a whole plethora of ads to multiple points of access.

Now, this may seem brilliant, and it is; the use of ads in one place as opposed to 5, 6 or 20 is a major upgrade. But sometimes the reality is just that people don't always have the time to set it all up, or they just don't use the different types of social media. So is it really worth the bother?

Well, yes. If previous experience in job roles I've done is anything to go by, then using many types of media, including online, can have massive effects on a business. Sure, I dare say there are a lot of big companies that don't use certain social media; an example being Apple not having an official presence on Facebook until 2013, but they did elsewhere. This doesn't mean anything, as it certainly hasn't hurt the reputation of the brand (Apple).

So, for me, although I'm interlinking everything I can (I currently run a Facebook business page, Instagram business account, Blogger blog and constantly updating my LinkedIn account), it's not always necessary to have such a big presence online. The old saying of "less is more" is always relevant.

Having said all this about interlinking social medias together, we all use different styles and types of social media as we are all different. It's what we're comfortable with, and what we already know or are willing to learn. Sometimes, it's a case of being shown how to do something on one that draws us to it. I never used Instagram until my wife showed me what it was all about. My personal feed has over 300 posts now, over the course of around 5 years.

Interlinking is brilliant for some things though. I can post on Instagram, and have it sent to Facebook. I just wish sometimes that links in one would work in the other. Like when you tag a company in Instagram, it should convert it to the relevant account on Facebook. Maybe I should suggest that to be done?